Brand

Is your brand top of mind, does it mean something to your core customers & can you measure it?

Is your brand represented in a differentiated and consistent way?

Brand Strategy

  • Develop brand positioning, messaging, and core attributes
  • Deploy ongoing brand health metrics
  • Operationalize brand strategy to align organization & ensure consistency

Brand Advertising

  • Identify & prioritize high impact opportunities to reach larger audiences
  • Oversee execution of brand campaigns
  • Develop PR strategy consistent with brand

Customer Segmentation

  • Identify existing and potential customer segments and prioritize
  • Execute qualitative & quantitative user research
  • Create customer personas