Is your brand top of mind, does it mean something to your core customers & can you measure it?
Is your brand represented in a differentiated and consistent way?
- Develop brand positioning, messaging, and core attributes
- Deploy ongoing brand health metrics
- Operationalize brand strategy to align organization & ensure consistency
- Identify & prioritize high impact opportunities to reach larger audiences
- Oversee execution of brand campaigns
- Develop PR strategy consistent with brand
- Identify existing and potential customer segments and prioritize
- Execute qualitative & quantitative user research
- Create customer personas