The RevelOne Blog

Our blog offers insights around how to think about goals and career planning, org design, and marketing best practices.

Start with the RevelOne Career Playbook for insights, frameworks and data around your goals, skills, comp requirements, and how to choose a company.

Performance Marketing Playbook

Performance Marketing Playbook

Your Performance Marketing Playbook     Developed by CMOs from top companies, this free guide unlocks invaluable advice and tactics to help you own and maximize a successful performance marketing strategy. Marketing has been transformed by the...

Prioritizing Channels

Prioritizing Channels

The Importance of Prioritizing Marketing Channels  With the expanse of channel opportunities available, most of us know of the importance of zeroing in on our most scalable options and resourcing efficiently against our strongest channels. The level of effort to stand...

Channel Overview

Channel Overview

Performance Marketing Channel Overview While most marketers are literate on the general dynamics of each channel, let’s get in depth on the fit, advantages & disadvantages, trends, and best practices for each of them. We’re going to cover the following: Referral...

Performance Marketing Overview

Performance Marketing Overview

Performance Marketing Overview Marketing has been transformed by the rapid growth of measurable, performance-based digital channels. Marketers can test, optimize, and scale campaigns in ways never before possible and the demand for performance marketing competency...

Marketing Skills Map

Marketing Skills Map

Marketing Skills Map RevelOne's Skills Map outlines the universe of roles & skills found in a mature marketing department. Leaders can use this tool in several ways: Org Structure – Design your marketing department around the customer lifecycle and supporting...