Is Your Data Broken?

Is Your Data Broken?

Your Data Might Be Broken…And You Don’t Even Know It.   One challenge that I have consistently run into as a Marketing Leader and now a Marketing Consultant is bad data. The primary root cause of the issue is often broken data tracking, which is incredibly...
Performance Marketing Playbook

Performance Marketing Playbook

Your Performance Marketing Playbook     Developed by CMOs from top companies, this free guide unlocks invaluable advice and tactics to help you own and maximize a successful performance marketing strategy. Marketing has been transformed by the rapid growth...
Prioritizing Channels

Prioritizing Channels

The Importance of Prioritizing Marketing Channels  With the expanse of channel opportunities available, most of us know of the importance of zeroing in on our most scalable options and resourcing efficiently against our strongest channels. The level of effort to stand...
Channel Overview

Channel Overview

Performance Marketing Channel Overview While most marketers are literate on the general dynamics of each channel, let’s get in depth on the fit, advantages & disadvantages, trends, and best practices for each of them. We’re going to cover the following: Referral...
Performance Marketing Overview

Performance Marketing Overview

Performance Marketing Overview Marketing has been transformed by the rapid growth of measurable, performance-based digital channels. Marketers can test, optimize, and scale campaigns in ways never before possible and the demand for performance marketing competency...