Are your channel mix, investment level, and testing approach calibrated for company growth?
Are you analyzing the right metrics to optimize your marketing efforts?
- Recommend staged, channel strategy and execute tactical programs
- Focused investment in section of customer lifecycle that will yield biggest impact
Analytics, Measurement & Tools
- Map out analytics requirements
- Develop an insights-driven marketing operations dashboard
- Recommend the best resources & tools to help accomplish your goals
High Level Diagnostic
- Understand unique dynamics of your business model and its implications on marketing.
- Analyze your “marketing math” such as Customer Acquisition Costs, Customer Lifetime Value, Return On Ad Spend, etc.
- Assess marketing efficacy across user acquisition, activation, and activity
- Analyze customer engagement & churn to assess overall user “health”
- Develop programs to improve customer lifetime value and reduce churn