Performance Marketing Playbook

Your Performance Marketing Playbook



Developed by CMOs from top companies, this free guide unlocks invaluable advice and tactics to help you own and maximize a successful performance marketing strategy.

Marketing has been transformed by the rapid growth of measurable, performance-based digital channels. Marketers can test, optimize, and scale campaigns in ways never before possible and the demand for performance marketing competency continues to grow.


Our playbook gets into the nuances of these programs and what it takes to develop them, including:

  • What is different about performance marketing?
  • How do you develop the operating mindset you need to be successful?
  • What are the foundational requirements?

It also includes background and strategy for successfully scaling and operating each of your key performance marketing channels.

While most marketers are literate on the general dynamics of each channel, our playbook gets in depth on the fit, advantages & disadvantages, trends, and best practices for each of them, including:

Referral Channels

  • Affiliate
  • Refer-a-friend

Directed High Intent Channels

  • Paid Search
  • SEO

Discovery Channels

  • Paid Social
  • Other Paid Social
  • Display
  • Performance Content
  • Email