RevelOne Resources

See our latest insights at the intersection of growth and talent strategies, including go-to-market (GTM) org design, role-scoping frameworks, and actionable insights on hiring and building high-performance GTM teams.

What's New

The latest news and insights from RevelOne, including celebrating our clients’ wins.

Interview with Ibotta Founder and CEO Bryan Leach: Critical Lessons On Scaling Marketing

By John Levisay, SVP Talent & Growth, RevelOne

Hiring a Marketing Leader
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Is Now the Time to Invest in Offline Marketing? Q&A with Avital Caspi

Has your marketing team fully leveraged an offline strategy to fuel your growth? Are you still reluctant to invest in these channels? Do you fear they can’t be measured like traditional digital performance channels, or that they won’t produce an ROI at your stage of growth? The world of offline marketing may not be for every brand, but too many are still missing out on the growth and acquisition opportunities that exist beyond the digital front. To help unpack and illuminate the fast-changing world of offline marketing, we sat down with one of our leading interim experts on the topic - Avital Caspi.

Spotlight Series
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The State of Influencer Marketing in 2025 – Q&A with Bette Ann Fialkov

For many companies, influencer marketing can be a game-changer. But it’s often overlooked as little more than an awareness-building effort for brands with huge marketing budgets. It’s also one of the emergent channels in recent years and, therefore, one of the fastest-evolving tools in a modern marketer’s toolkit. To help demystify the state of influencer marketing in 2025, we sat down with one of our leading interim experts on the topic – Bette Ann Fialkov.

Spotlight Series
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Building Accountable Marketing Teams During the Correction Era

My marketing career started in a small windowless office in Building 121 of Microsoft’s Redmond campus. At the ripe age of 21, I was assigned a $3M budget and asked to deliver 10:1 ROI against that spend. Those were the best days to grow up as a marketer, but my, how things have changed in what I call now the Correction Era.

Spotlight Series
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From Hype to High-Impact: Designing Events That Drive Revenue, Not Just Awareness

With the right approach, events can be powerful revenue-generating tools that accelerate sales cycles, deepen connections with potential and current customers, secure investor interest, and drive measurable business impact. Here’s how to build an event strategy that doesn’t just create hype but delivers real ROI.

Spotlight Series
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