RevelOne Resources

We publish our latest insights on talent strategy and marketing to arm startups and candidates with the most innovative thinking on how to navigate a highly complex and competitive job market.

Marketing Org Design and Org Charts

Actionable insights on building high performance marketing teams including best practices to hire the right types of marketers, design marketing orgs, and sequence your hires.

RevelOne Marketing Org Chart for B2C E-Commerce

Use the RevelOne Marketing Org Chart to know how to structure your B2C E-commerce marketing team

Top 5 Considerations When Building Your B2C E-Commerce Marketing Organization 

For CEOs, Founders, and Marketing leaders of B2C E-Commerce companies looking to build the right marketing organization to fit their goals.

RevelOne Marketing Org Chart for B2B SaaS

Designing your B2B SaaS marketing org requires careful consideration of today’s needs as well as the needs of the business in 12-18 months. It takes time to find the right marketers, based on both their specialties and fit with the company’s business model and life stage⁠ – so it’s critical to plan ahead.    Within

Top 5 Considerations When Building Your B2B SaaS Marketing Organization

For CEOs, Founders, and Marketing leaders of B2B SaaS companies looking to build the right marketing organization to fit their goals.

RevelOne B2B Enterprise Org Chart

Use the RevelOne B2B Org Chart to know how to structure your enterprise marketing team.

Sales Org Design and Org Charts

The RevelOne Sales and Revenue Practice brings deep functional expertise to the most in-demand, complex sales roles. We partner with clients to develop holistic talent strategies and business-model-specific org designs.

RevelOne B2B SaaS Commercial/Mid-Market Sales Org Chart

Build your B2B SaaS Commercial/Mid-Market Sales Org using our sample org chart including key roles and considerations.

RevelOne B2B SaaS Enterprise Sales Org Chart

Structure your B2B SaaS Enterprise Sales Org using our sample org chart including sales executives and roles in key functions.

RevelOne B2B SaaS Post-Sales Org Chart

Use the RevelOne B2B SaaS Post-Sales Org Chart to structure your post-sales team including roles in Customer Success, Partnerships, and Support.

First 5 Marketing Hires

The First Marketing Hires for Early-Stage B2C Ecommerce Companies

This article is the first in a 3-part series helping B2C Ecommerce, B2B SaaS, and B2B Enterprise startups navigate their first marketing hires.  

RevelOne Marketing Org Chart for Early-Stage B2C E-Commerce Companies

Use the RevelOne Marketing Org Chart to navigate the first marketing hires for your B2C E-commerce startup.

The First Marketing Hires for Early-Stage B2B SaaS Companies

This article is the third in a 3-part series helping B2C Ecommerce, B2B Enterprise, and B2B SaaS startups navigate their first marketing hires.

The First Marketing Hires for Early-Stage B2B Enterprise Companies

This article is the second in a 3-part series helping B2C Ecommerce, B2B Enterprise, and B2B SaaS startups navigate their first marketing hires.

Frameworks for Scoping Marketing Roles

The RevelOne Marketing Role Frameworks are designed to help you think strategically about scoping key roles for your marketing organization.

RevelOne Framework for Partnerships

Partnerships roles can vary from business development responsibilities to account management, so when designing your partnership roles it is important to understand the nuances of these partnership functions and the talent profile that will best align with your needs.  The complexities and revenue model of your partnerships can also vary based on your business model

RevelOne Role Framework for Growth Marketing

“Growth Marketers” are in high demand, but the role is often challenging because its scope is misunderstood and defined differently across organizations. It often gets lumped in with the notion of a “growth hacker,” which is itself a poorly defined buzzword. Growth Marketing is a relatively new discipline that approaches the acquisition, conversion, and retention

Framework for Scoping Key Marketing Roles

Learn how to leverage the RevelOne marketing role framework to scope key Marketing roles for your organization.

RevelOne Role Framework for B2C Marketing Leader

Use the RevelOne Marketing Role Framework to scope a B2C Marketing Leader for your organization.

RevelOne Role Framework for Performance Marketing

Use the RevelOne Marketing Role Framework to scope key Performance Marketing roles for your organization.

RevelOne Role Framework for Brand Marketing

Use the RevelOne Marketing Role Framework to scope key Brand Marketing roles for your organization.

RevelOne Role Framework for Lifecycle & CRM

Use the RevelOne Marketing Role Framework to scope key Lifecycle & CRM roles for your organization.

RevelOne Role Framework for Product Marketing

Use the RevelOne Marketing Role Framework to scope key Product Marketing roles for your organization.

RevelOne Role Framework for Marketing Analytics

Use the RevelOne Marketing Role Framework to scope key Marketing Analytics roles for your organization.

RevelOne Role Framework for B2B Marketing Leader

Use the RevelOne Marketing Role Framework to scope a B2B Marketing Leader for your organization.

RevelOne Role Framework for Business Development & Sales

Use the RevelOne Marketing Role Framework to scope key Development & Sales roles for your organization.

RevelOne Role Framework for E-Commerce

Use the RevelOne Marketing Role Framework to scope key E-Commerce roles for your organization.

Hiring a Marketing Leader

Searching for the first marketing leader for your startup is hard and may cost precious time and market opportunities if you get it wrong. In this series of articles, we outline our process for finding and hiring your next marketing leader, and additional articles on how to interview marketers, when to use freelancers, and a marketing skills map.

Hitting Revenue Growth Goals in Today’s Environment

This article discusses why hiring great marketing and sales talent is critical to hitting revenue growth goals and outlines the reasons companies are failing to hire the best people quickly – and how to address them.

Top 10 Challenges for Marketing Leaders in a New Role

This article outlines the most common challenges faced by marketing leaders recently placed at high-growth VC/PE-backed tech companies.

How to Source Talent When It’s Time to Diversify Your Acquisition Channels

This article will help growing startups determine the best talent solutions for effectively testing new acquisition channels.

Why Hiring and Assessing a CMO is Totally Different than a VP of Marketing

This article is designed to help VC and PE backed startups understand the skills, capabilities, and focus that make the “CMO” role unique, plus how to evaluate when you need one.

Hiring a Marketing Leader: How to Close Quickly and Successfully

This article outlines some specific strategies we’ve learned over the years from hundreds of placements working with our clients to close candidates.

Hiring a Marketing Leader: Interviewing for Successful Outcomes

We talked to several of our RevelOne talent experts about what works well.

Hiring a Marketing Leader: How to Scope the Role

Searching for the first marketing leader for your startup is hard and may cost precious time and market opportunities when you get it wrong. Start by getting clear on what kind of marketing leader you need. Here’s how.                                   

How High Growth Companies Should (& Shouldn’t) Use Contract Marketing Support

At RevelOne, we support our clients beyond executive search, often providing advice on broader marketing talent strategy, organizational design, and prioritization of key roles. One specific topic that comes up frequently is when to hire full-time and when to bring in contract marketing support. To address this question and offer a holistic perspective, RevelOne teamed up with Right Side Up, a collective of premium freelance marketing talent.

Hiring a Marketing Leader: Targeting and Search Strategy

For specialized marketing roles, defining “must-have” skills is always tougher than hiring managers expect. We recommend search strategies around relevant company “market maps” and being strategic about which levers you can pull to expand your candidate pool.

How to Interview Marketers (who are often good at marketing themselves)

Here’s how to pressure test the depth and substance of what they actually accomplished.

RevelOne Marketing Skills Map

Our Marketing Skills Map is designed to help company leaders and marketers identify the skills they need to succeed.

Insights from Research on the Top 100 B2C Marketing Executives

We analyzed over 100 Elite B2C Marketing Executives at high-growth, consumer-focused tech companies in the U.S. to understand the skills, experience, attributes, and backgrounds that separate them from the rest.

The Characteristics of Top B2C Marketers at Successful VC-backed U.S. Companies

And the implications for finding and hiring your next marketing leader

How Education Helps Shape Top B2C Marketers at Successful VC-backed U.S. Companies

And the implications for finding and hiring your next marketing leader

The Marketing Expertise and Specializations of Top B2C Marketers

And the implications for finding and hiring your next marketing leader

How Top B2C Marketers Get Their Start: Early Career Experience and Backgrounds of Top B2C VC-Backed Marketing Leaders

And the implications for finding and hiring your next marketing leader

Gender’s Role in Being a Top B2C Marketer at a Successful VC-backed U.S. Company

And the implications for finding and hiring your next marketing leader.

Building and Managing Your Remote Team

We've been a fully remote company since our start, and along with input from our clients, here are our learnings on building and managing a remote team.

How To Tell Who on Your Team is Thriving or Struggling with Working from Home?

A discussion with Filip Olechowski, COO of Organization Analysis & Design.

What We’ve Learned from 6 Years of Onboarding Remote Employees

Principles and specific tactics that we have seen work well.

How to Hire Someone You’ve Never Met in Person

As many companies face a rapid transition to working remotely, teams are learning how to collaborate, make decisions, deliver feedback, and remain connected at a personal level despite not being physically together.

Career Insights and Tools

Proprietary tools and insights that help marketers make major career decisions.

Executive Advisory Program

The RevelOne Talent Advisory program is an invite-only initiative for the most innovative, creative, and impactful senior marketing executives. We help these leaders with key career decisions.

What Really Matters to You in Your Career?

If you’re struggling to understand what matters most to you in your job and career path, ask yourself these important questions.

How to Find Your Culture Fit

Whether you’re looking to join a startup or a large company, how you fit in with the company’s culture can have a consequential impact on your job satisfaction. Here’s how to assess culture fit.

How to Decide Which Company is Right for You

Important criteria and questions to help marketers pick the right company to work with.

How to Think About Your Startup Compensation Package

Equity is a critical part of your compensation, but it’s also the most complex. Here’s how you should approach equity decisions and a unique tool to help you understand the value of your comp package.

Your Network is Your Competitive Advantage

Insights on how to leverage your network to get advice, develop marketing skills, and increase your chances of finding your next job.

Is it Time to Look for a New Job?

It’s not easy to know if it’s the right time to look for a new job. Here are some helpful factors to consider in your decision-making process.

Visit Candidate Resource Center

Marketing Strategies: Launching New Channels

Articles that help marketers think through how best to test or launch new marketing channels, including agency and technology recommendations.

A Marketer’s Guide for Evaluating and Launching Direct Mail

A marketer’s guide to evaluating and launching Direct mail, including channel insights, execution strategies, top agencies, and vendors.

A Marketer’s Guide for Launching an Affiliate Marketing Program

A marketer’s guide to Audio advertising, including channel insights, execution strategies, and the top agencies our clients are talking about.

A Marketers Guide to OTT/CTV Advertising

A marketer’s guide to OTT/CTV (over the top/connected TV) advertising, including channel insights, execution strategies, and the top agencies our clients are talking about.

A Marketers Guide to Testing and Executing Audio

A marketer’s guide to Audio, including channel insights , execution strategies, and the top agencies our clients rave about.

How to Source Talent When It’s Time to Diversify Your Acquisition Channels

This article will help growing startups determine the best talent solutions for effectively testing new acquisition channels.

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