RevelOne can help you apply these insights and sharpen your strategy. Our Growth Services Practice helps companies translate these insights into an actionable plan to achieve their goals. Our clients want support on a variety of challenges: Am I underinvesting (or overinvesting) in marketing based on my size and goals? Where should I specifically invest
Use the RevelOne Marketing Org Chart to know how to structure your B2C E-commerce marketing team
For CEOs, Founders, and Marketing leaders of B2C E-Commerce companies looking to build the right marketing organization to fit their goals.
Designing your B2B SaaS marketing org requires careful consideration of today’s needs as well as the needs of the business in 12-18 months. It takes time to find the right marketers, based on both their specialties and fit with the company’s business model and life stage – so it’s critical to plan ahead. Within
For CEOs, Founders, and Marketing leaders of B2B SaaS companies looking to build the right marketing organization to fit their goals.
Use the RevelOne B2B Org Chart to know how to structure your enterprise marketing team.
Build your B2B SaaS Commercial/Mid-Market Sales Org using our sample org chart including key roles and considerations.
Structure your B2B SaaS Enterprise Sales Org using our sample org chart including sales executives and roles in key functions.
Use the RevelOne B2B SaaS Post-Sales Org Chart to structure your post-sales team including roles in Customer Success, Partnerships, and Support.
Many B2B founders don’t realize they play the role of the first CMO at their startup. But once they embrace this role, they can lead important work to get faster traction in the market! What we’ll cover: – How to get messaging right as your first PMM, and why it matters – Why planning along the buyer journey is your secret to lead generation – No-regrets moves for founder-led brand building – Who to hire first: growth marketer, product marketer, or someone else?
You want AI to give you an edge, but knowing when and how to implement various tools can be tough. Here’s a look at how to use AI at each step in the marketing campaign lifecycle.
There’s probably way more you can do with texting to grow your brand. Learn from these 6 brands doing an exceptional job at engaging customers through SMS.
In the fast-moving E-commerce world, your go-to-market strategy must not fall behind the times. Here’s a look at the top trends we’re seeing in the space that brands of any size should keep an eye on right now.
The rate at which AI tools are expanding is sometimes hard to follow. We take a deep dive into how top B2B startups are leveraging these tools to improve their product marketing strategies, so you can stay ahead in your company.
Account-Based Marketing works, but implementing it at the early stage of growth is often a challenge. Here we outline a number of AI tools and other tech platforms that are changing the game in ABM.
Is your marketing team finding itself in the background, relegated to executing last-minute requests rather than shaping strategic growth? Your organization has a solid product offering and is tapping into the right market. Now is the time to scale, but somehow the crucial discussions around strategic growth happen without marketing. So, how do we fix this?
Marketing often feels like a black box, so when growth isn’t meeting expectations, it can be hard to know what to change. Evaluate the 11 components of a healthy marketing system to figure out where to focus and check for common syndromes that could be afflicting your marketing organization.
Audience targeting is a neglected subject in paid search. Trends toward increased automation and machine-learning technology in digital marketing have also decreased focus on audience strategies. Despite the ascendancy of Google’s Performance Max ad format, teams with the right data sets and ability to execute can explore more sophisticated audience strategies to drive better paid search performance.
Gone are the days when CMOs spent their time solely buried in strategy decks and spreadsheets. Today’s CMOs are tasked with driving tangible and measurable progress toward business objectives, and they need to do it quickly. This demands not only strategic vision but also a keen understanding of how each marketing channel operates and how to assemble teams to effectively manage these channels. Enter email – the unsung hero of marketing. Despite being declared dead and back to life more times than Elvis, email marketing continues to survive and thrive.
This article is the first in a 3-part series helping B2C Ecommerce, B2B SaaS, and B2B Enterprise startups navigate their first marketing hires.
Use the RevelOne Marketing Org Chart to navigate the first marketing hires for your B2C E-commerce startup.
This article is the third in a 3-part series helping B2C Ecommerce, B2B Enterprise, and B2B SaaS startups navigate their first marketing hires.
This article is the second in a 3-part series helping B2C Ecommerce, B2B Enterprise, and B2B SaaS startups navigate their first marketing hires.
Partnerships roles can vary from business development responsibilities to account management, so when designing your partnership roles it is important to understand the nuances of these partnership functions and the talent profile that will best align with your needs. The complexities and revenue model of your partnerships can also vary based on your business model
“Growth Marketers” are in high demand, but the role is often challenging because its scope is misunderstood and defined differently across organizations. It often gets lumped in with the notion of a “growth hacker,” which is itself a poorly defined buzzword. Growth Marketing is a relatively new discipline that approaches the acquisition, conversion, and retention
Learn how to leverage the RevelOne marketing role framework to scope key Marketing roles for your organization.
Use the RevelOne Marketing Role Framework to scope a B2C Marketing Leader for your organization.
Use the RevelOne Marketing Role Framework to scope key Performance Marketing roles for your organization.
Use the RevelOne Marketing Role Framework to scope key Brand Marketing roles for your organization.
Use the RevelOne Marketing Role Framework to scope key Lifecycle & CRM roles for your organization.
Use the RevelOne Marketing Role Framework to scope key Product Marketing roles for your organization.
Use the RevelOne Marketing Role Framework to scope key Marketing Analytics roles for your organization.
Use the RevelOne Marketing Role Framework to scope a B2B Marketing Leader for your organization.
Use the RevelOne Marketing Role Framework to scope key Development & Sales roles for your organization.
Use the RevelOne Marketing Role Framework to scope key E-Commerce roles for your organization.
Searching for the first marketing leader for your startup is hard and may cost precious time and market opportunities if you get it wrong. In this series of articles, we outline our process for finding and hiring your next marketing leader, and additional articles on how to interview marketers, when to use freelancers, and a marketing skills map.
This article discusses why hiring great marketing and sales talent is critical to hitting revenue growth goals and outlines the reasons companies are failing to hire the best people quickly – and how to address them.
This article outlines the most common challenges faced by marketing leaders recently placed at high-growth VC/PE-backed tech companies.
This article will help growing startups determine the best talent solutions for effectively testing new acquisition channels.
This article is designed to help VC and PE backed startups understand the skills, capabilities, and focus that make the “CMO” role unique, plus how to evaluate when you need one.
This article outlines some specific strategies we’ve learned over the years from hundreds of placements working with our clients to close candidates.
We talked to several of our RevelOne talent experts about what works well.
Searching for the first marketing leader for your startup is hard and may cost precious time and market opportunities when you get it wrong. Start by getting clear on what kind of marketing leader you need. Here’s how.
At RevelOne, we support our clients beyond executive search, often providing advice on broader marketing talent strategy, helping to prioritize key roles, and placing expert contractors to fill interim gaps. One specific topic that comes up frequently is when to hire full-time and when to bring in marketing contractors. We’ve put together a holistic perspective to help you navigate this critical question in your organization.
For specialized marketing roles, defining “must-have” skills is always tougher than hiring managers expect. We recommend search strategies around relevant company “market maps” and being strategic about which levers you can pull to expand your candidate pool.
Here’s how to pressure test the depth and substance of what they actually accomplished.
Our Marketing Skills Map is designed to help company leaders and marketers identify the skills they need to succeed.
We analyzed over 100 Elite B2C Marketing Executives at high-growth, consumer-focused tech companies in the U.S. to understand the skills, experience, attributes, and backgrounds that separate them from the rest.
And the implications for finding and hiring your next marketing leader
And the implications for finding and hiring your next marketing leader
And the implications for finding and hiring your next marketing leader
And the implications for finding and hiring your next marketing leader
And the implications for finding and hiring your next marketing leader.
We've been a fully remote company since our start, and along with input from our clients, here are our learnings on building and managing a remote team.
A discussion with Filip Olechowski, COO of Organization Analysis & Design.
Principles and specific tactics that we have seen work well.
As many companies face a rapid transition to working remotely, teams are learning how to collaborate, make decisions, deliver feedback, and remain connected at a personal level despite not being physically together.
Proprietary tools and insights that help marketers make major career decisions.
The RevelOne Talent Advisory program is an invite-only initiative for the most innovative, creative, and impactful senior marketing executives. We help these leaders with key career decisions.
If you’re struggling to understand what matters most to you in your job and career path, ask yourself these important questions.
Whether you’re looking to join a startup or a large company, how you fit in with the company’s culture can have a consequential impact on your job satisfaction. Here’s how to assess culture fit.
Important criteria and questions to help marketers pick the right company to work with.
Equity is a critical part of your compensation, but it’s also the most complex. Here’s how you should approach equity decisions and a unique tool to help you understand the value of your comp package.
Insights on how to leverage your network to get advice, develop marketing skills, and increase your chances of finding your next job.
It’s not easy to know if it’s the right time to look for a new job. Here are some helpful factors to consider in your decision-making process.
A marketer’s guide to evaluating and launching Direct mail, including channel insights, execution strategies, top agencies, and vendors.
A marketer’s guide to Audio advertising, including channel insights, execution strategies, and the top agencies our clients are talking about.
A marketer’s guide to OTT/CTV (over the top/connected TV) advertising, including channel insights, execution strategies, and the top agencies our clients are talking about.
A marketer’s guide to Audio, including channel insights , execution strategies, and the top agencies our clients rave about.
This article will help growing startups determine the best talent solutions for effectively testing new acquisition channels.
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