Marketing leaders are some of the toughest roles to hire for as the function becomes more specialized. One common challenge is prioritizing the various potential channel and functional skills, and then understanding which ones typically nest together in real-life candidates. Another is properly leveling the role to balance the degree of strategy, scaling, and execution relevant to the company’s stage and maturity.
The RevelOne role framework for B2C Marketing leaders will help you scope relevant roles for your organization. If this is the first time you are using one of our role frameworks, be sure to read our article on how to leverage the RevelOne role framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The B2C Marketing leader role framework is your key to effective recruiting and ensuring that the person you hire is successful.