Performance marketing roles are perhaps the most competitive and in-demand roles on the market, since they are your revenue engine and drive measurable ROI. They have become more nuanced with the growth and ongoing evolution of paid social channels that require a mix of quant and brand/content/creative skills.
The RevelOne role framework for Performance Marketing will help you scope relevant roles for your organization. If this is the first time you are using one of our role frameworks, be sure to read our article on how to leverage the RevelOne role framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Performance Marketing role framework is your key to effective recruiting and ensuring that the candidate you hire is successful.