Product Marketing roles have a high variation in definition and areas of ownership depending on company, org, and stage. Large tech firms have a seemingly insatiable appetite for hiring this role, which makes these searches very competitive and include responsibilities such as market/competitive insights, collaboration with product teams, and campaign planning.
The RevelOne role framework for Product Marketing will help you scope relevant roles for your organization. If this is the first time you are using one of our role frameworks, be sure to read our article on how to leverage the RevelOne role framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Product Marketing role framework is your key to effective recruiting and ensuring that the person you hire is successful.