“Growth Marketers” are in high demand, but the role is often challenging because its scope is misunderstood and defined differently across organizations. It often gets lumped in with the notion of a “growth hacker,” which is itself a poorly defined buzzword. Growth Marketing is a relatively new discipline that approaches the acquisition, conversion, and retention of users with a holistic view of the customer experience that brings together marketing, product, and analytic competencies. Growth Marketers bring an experimental and iterative approach to breaking down each step of the customer journey to improve growth metrics.
The RevelOne role framework for Growth Marketers will help you scope relevant roles for your organization. If this is the first time you are using one of our role frameworks, be sure to read our article on how to leverage the RevelOne role framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Growth Marketer role framework is your key to effective recruiting and ensuring that the person you hire is successful.