People in Brand Marketing roles must deeply understand consumer needs and the marketplace. Depending on your company product, org, and stage, role definition may include a variety of creative skills, research capabilities, fluency in setting marketing strategy, budget oversight, and process/standards/execution.
The RevelOne Role Framework for Brand Marketing will help you scope relevant roles for your organization. If this is the first time you are using one of our Role Frameworks, be sure to read our article on how to leverage the RevelOne Role Framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Brand Marketing Role Framework is your key to effective recruiting and ensuring that the person you hire is successful.