People in Lifecycle & CRM roles need to deeply understand customer segments, needs, and behaviors throughout the lifecycle. They need to bring together customer empathy with the analytical ability to measure and test programs that grow customer value. The growth in subscription businesses has required increased sophistication in these skill sets since the CAC:LTV relationship is critical to a company’s growth prospects. Email has traditionally been the core channel here but mobile, notifications, text, and in-app messaging are increasingly important.
The RevelOne role framework for Lifecycle & CRM will help you scope relevant roles for your organization. If this is the first time you are using one of our role frameworks, be sure to read our article on how to leverage the RevelOne role framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Lifecycle & CRM role framework is your key to effective recruiting and ensuring that the person you hire is successful.