People in Marketing Analytics roles have fluency with different analytics platforms and skills in synthesizing data into a coherent executive story. Many Marketing Analytics candidates span multiple role archetypes but it’s important to focus your search on the best archetype for the needs of your open role.
The RevelOne Role Framework for Marketing Analytics will help you scope relevant roles for your organization. If this is the first time you are using one of our Role Frameworks, be sure to read our article on how to leverage the RevelOne Role Framework to scope key Marketing roles. Our framework details common role archetypes, information on how to choose role title & level, and how to select role priorities & skills. The Marketing Analytics Role Framework is your key to effective recruiting and ensuring that the person you hire is successful.